Three Dynamics of Successfully Marketing Your Business Via Your Website

Learning the three things in this lesson almost always generates a mandate for small business owners to make some immediate changes in their websites.

These are the three things that you want:

Collect Potential Clients
Compel Prospects to Contact
Complete the Purchase Cycle

There are some things that go without saying, well sort of, or I guess I wouldn’t be saying them!

First, your site needs to be constructed.

I recommend that you read carefully: Website Self-Evaluation Guide, which is a thorough overview of what you need in your website either before construction or by way of review to see if there may be a few things you can do to improve your existing website.

Your site need not be flashy, but it better not be ugly. If your site is outdate, update it. Make sure your photos and graphics convey that you are living in this century.

Blogs have a Place, but not this Place!

Blogs have become popular in recent years, and they are popular among the nerds and technicians and people that like to waste lot of time, but they are NOT a good choice for a serious business website for most small business owners. They are good for informing people, but not so good for selling (except for advertisements).

If you are hoping to make a few bucks via Google PPC ads on a blog, go ahead, but what we are learning to do here is how to make a website that will sell YOU and the stuff or service that you sell. Keep in mind that the main reason that blogs have become so popular is people believe they can make a lot of money (and MOST of them are wrong!) via Google ads on their blog.

Why Google likes Blogs

Google loves it, however, and does tend to reward blogs with good rank, for two reasons: Google rewards research - content.

Blogs are by nature research and content rich. The other reason is you will look really hard to find a blog that does not give a prominent place to Google PPC ads.

Rewarding a blog with Google rank is “good form” for the internet research giant search engine, but it also rewards them with a ton of money via the PPC ads, and I would estimate that well over 75% of all PPC traffic is fraudulent. Now you see why we're not so enamored with blogs.

“Get” the Content Lesson

The content is important, which you can easily take care of with a website that is designed to SELL instead of INFORM.

Learn the Art of Critical Thinking

Most of the stuff that you hear is simply wrong.
There are thousands of people out there
repeating what hundreds of people have said
that was originally published
by just a few that were clueless.

If your business is supplying a research portal or a “social networking” service, then a blog is the right choice, maybe.

When you are in business, examine these trends and ask yourself why you should do something new - and it is really smart to find someone in your same industry that is using this new method successfully. It isn’t really that likely that you will be the very first pioneer.

Pioneering is really hard, and usually not so fruitful, by the way. It’s the guys that follow the path that the pioneers have cleared that can move in and clean up!

Blogs tend to have so much stuff on them that browsers are having to really dig to find what they want. We’re not playing hide and seek when we are serious about sales.

Build your website with the intent to sell you and your product!

1. Collect Potential Clients

So, your website live! Now, what? How do you get people to your website?

We learned from The Seven Arenas of Internet Marketing:

Direct Marketing
Inbound Links
Affiliate Programs
Website Advertising
Internet Directories
Power Partners
Search Engines

We also learned from Eight Steps to Maximizing Your Profits to Develop a Database, Multiply our Mechanisms and Duplicate our Distribution.

All of those things we have learned: the different ways of getting people to our websites, from print media, audio and video, links, affiliate programs, advertising on other websites, directories, power partners, search engines (on site and off site SEO), developing a database, multiplying our mechanisms and duplicating our distribution - are all ways of COLLECTING POTENTIAL CLIENTS.

2. Compel Prospects to Contact

Once your site is live and you are doing what it takes to get those potential clients to it, you have got to get their contact information.

The Single Best Thing You Can Do To Sell More

The single best thing you can do to sell more is to quit trying to sell. Use your website and other marketing media to captivate the attention of your target with a well-developed message and simply get them to contact you and collect their contact data.

I suggest just starting with a name and email address. You can add other fields, but only make the name and email address required.

Refer to Eight Steps to Maximizing Your Profits, Breaking Barriers and Exciting Emotions and use those precepts here.

Stop trying to sell things to strangers. You are not after a “one night stand” you want a meaningful marriage. You want to sell to them over and over again and you want them to recommend you to their friends, family and everyone they meet who
needs you.

I am not suggesting that you don’t make an easy way to buy, but remember that your website has to ability to attract people at all different stages of the buying and selling PROCESS, so make a clear and easy CHOICE for them NOT to buy, but to get more information.

To know you is to buy from you!

Also review ABC, It’s Easy As 1-2-3 to help you with writing compelling copy and refer to the Bonus Section in your workbook for more helpful resources.

3. Complete the Purchase Cycle

Once your site is live, potential clients are visiting, and being compelled to provide you with their contact information, you have the job of completing the purchase cycle.

You want to learn to view selling as a cycle.

It is a cycle for new prospects.
The cycle for new prospects is from you being a suspicious stranger to becoming a trusted friend. They will buy from someone that they know and trust.
It is a cycle for repeat revenue.
It is a cycle for your clients making recurring purchases and more purchases.
It is a cycle for referrals.
It is a cycle for those enthusiastic endorsers to send people to you because they are their friend. They KNOW you will treat them right.
It is a cycle for commissioned affiliates.
It is a cycle for turning some motivated fans into aggressive affiliate agents that send others to your website by their own website(s) and advertising efforts and you reward them with an attractive affiliate commission.
It is a cycle for wholesale publishers.
It is a cycle for others that sell products or services complementary to yours and therefore have a great database of potential buyers already connected. Make a wholesale arrangement with them that is worthy of their ability to sell volume.

THEN DO IT ALL OVER AGAIN.